UI & UX
Design
Project Cases
TechDays - Multi sales platform
Treesk - Web app & shop layout redesign
StressCalc - Transport trolley load calculator app
HyperDynamic - Campaign management app
TechDays - Multi sales platform
Dynamic Sales Platform for Electronic retail
Project description:
In collaboration with my agency, we developed TechDays, a dynamic sales platform integrated into the existing e-commerce site of Poland’s largest retail store, RTV Euro AGD. This platform focused on IT products and appeared 3-4 times a year, offering various promotions such as Product of the Day, limited-time offers, and exclusive deals from brands like Intel, AMD, and HP. Our goal was to create a flexible and adaptive sales system that could handle frequent updates and dynamic changes while providing an engaging user experience.
My skills and responsibilities:
UI UX Design
Responsive Design
User Research
Project Management
Sales & Marketing Awareness
01 Challenges
Integration:
Seamlessly integrating a new platform within an existing e-commerce infrastructure with strict limitations.
Market Dynamics:
Adapting to a constantly changing market with frequent product and price updates.
User Experience:
Ensuring a clear and responsive presentation of products and promotions that change hourly or daily.
Coordination:
Aligning the platform with the sales and marketing strategies of RTV Euro AGD.
02 Approach
Modular Design:
Created modular components that could be easily updated and rearranged based on the promotional schedule, including product showcases and promotional banners.
Dynamic Layouts:
Developed a highly responsive layout that adapted to different promotions appearing at various times of the day and night, ensuring a consistent and engaging user experience.
User-Centric Focus:
Conducted user research and usability testing to ensure the platform was intuitive and easy to navigate, providing a seamless shopping experience.
Marketing Integration:
Integrated the platform with marketing campaigns to ensure a unified message across all channels, including social media, email marketing, and in-store advertising.
03 Results
Sustained Success:
Turned an initial project into eight regular campaigns, each breaking previous sales records.
Competitive Edge:
Outperformed rival stores in sales and reach during the campaign.
Sales Growth:
Boosted the IT category from the lowest to the second highest in sales within the store.
Treesk - Web app & shop layout redesign
Redesigning and enhancing a tool to simplify lawyers' work
Project description:
Treesk is a service aimed at streamlining document management and client communication for lawyers. My role involved enhancing the visual interface of the application and developing a user-friendly website with an integrated e-commerce platform for selling access to the application and legal-themed ebooks.
I simplified complex legal workflows by redesigning the UI to focus on usability and aesthetic appeal, meeting professional standards. The website and e-commerce features were designed to provide a seamless user experience, from information discovery to purchase, boosting user engagement, subscriptions, and ebook sales.
My skills and responsibilities:
Brief Analysis
Problem Solving
UI Design
Web Design
Responsive Design
01 Problem Analysis
The main challenge was to redesign the existing application to be more visually appealing and align with the key visual selected by the client, which was created by another freelancer. The key visual was not well-suited for an interface, and the application had limitations in terms of design changes.
02 Application Redesign
I began by thoroughly analyzing all views and functionalities of the application and conducting interviews to understand constraints and possibilities for modifications. With this information, I designed new views, versions, and elements for the entire system, while also improving the key visual to propose beneficial changes in the creative direction.
03 Webpage & Shop
The successful application redesign led to further collaboration, where I was tasked with redesigning the existing website and proposing solutions for Treesk's online store. This allowed me to influence the entire project through design, from the application to the online store and website. The implementation work is still ongoing.
StressCalc - Transport trolley load calculator app
How good UI can 'de-stress' a complex app interface
Project description:
StressCalc is an application for measuring cargo load stress during transportation. My task was to transform a basic prototype into a user-friendly and visually appealing interface. The challenge was to create an intuitive design that met the technical needs of cargo handling professionals.
I redesigned the UI to enhance clarity and usability, ensuring the application handled complex data inputs and outputs effectively. Additionally, I developed a cohesive branding strategy, including a new logo and color scheme, which highlighted the application's professional utility. This redesign significantly boosted user satisfaction and increased the application's appeal in the logistics market.
My skills and responsibilities:
UI UX Design
Interaction Design
Information Architecture
Analysis
Usability Testing
01 Problem Analysis
The challenge was to design a UI for an application still in its raw backend stage. The application, based on a single view, handled crucial data. The goal was to enhance the visual appeal without compromising data readability.
02 Design Phase
I proposed a new name and look for the application, establishing a visual direction. Then I designed the application views and elements, tested different versions, and suggested usability improvements. This process involved closely analyzing user needs and integrating feedback.
03 Testing
After implementing the UI changes, we began testing and making adjustments. The process revealed various critical points, which we addressed smoothly. This led to a proposal for continued collaboration and further application enhancements.
HyperDynamic - Campaign management app
Revolutionizing tool for retail campaign automation
Project description:
HyperDynamic is an application designed to automate and streamline marketing campaign management for the electronics retail industry and other sectors. The goal was to create an easy-to-use UI/UX that lets clients add products, manage assets, set up campaigns, and schedule them with an automation system that produces all necessary animations and banners within a day.
The challenge was to integrate complex functionalities into an intuitive interface for users with different levels of technical expertise. I developed a clear, efficient UI with easy navigation, straightforward data entry, and visual cues to assist in the campaign creation process.
My skills and responsibilities:
Wireframing
UI UX Design
Problem Solving
Design Thinking
Information Architecture
01 App Flowchart & Wireframe Sketch
HyperDynamic aimed to simplify campaign creation and planning by integrating automation for content and asset production. We began by mapping out all processes, creating prototypes and sketches. Organizing and understanding all functionalities was crucial before moving on to the design phase.
02 Design
With all views and processes outlined, we started developing initial visual concepts. We balanced sketching and final design to solve usability issues without focusing too much on details. This method helped us piece together the service, develop new features, and address uncertainties. Despite the complexity of multiple views and functions, we maintained the core focus on the application. Ultimately, we created an interface for automating campaign material production.
