Big retail
Campaigns
Project Case
TechDays & BrandDays - Sales & marketing platforms
EuroEuroEuro - Campaign 360
iSpot - New store opening
Extreme Gaming - Campaign with legends
TechDays & BrandDays - Sales & marketing platforms
Boosting sales with dynamic automated platforms
Project description:
I helped conceptualize and develop dynamic online sales platforms for Poland's top electronics retailer. We launched campaigns with daily updates on promotions like bestsellers, hotdeals, nightpromo and exclusive deals, supported by an automated content system that continuously adapts.
This strategy boosted customer engagement and significantly increased sales, outperforming competitors. Our automated systems facilitated rapid content refreshes and sustained our competitive edge, while enhancing partnerships with major manufacturers like Intel, AMD, and HP.
My skills and responsibilities:
UI UX Design
Client Relations
Content Production
Motion Design
Sales Strategy
EuroEuroEuro - Campaign 360
Mastering the art of 360 campaign Strategy
Project description:
During the UEFA Euro 2021 tournament, we managed a comprehensive 360 campaign for RTV Euro AGD, Poland’s largest electronics retailer. Leveraging a high-profile media blitz across TV, radio, and online platforms, the campaign featured well-known personalities and sports icons. We also crafted a catchy anthem inspired by a popular song “Euro Euro Euro“.
A key component of our strategy was the automated production of 300 TV spots in just one month, tailored to maximize reach and impact. This ambitious approach led to unprecedented customer engagement and significantly increased sales across all product categories.
My skills and responsibilities:
Creative Problem Solving
Motion Design
Strategy Development
Project Management
Automation
iSpot - New store opening
How to organize an event to Apple's high standards
Project description:
Tasked by iSpot and Apple, we launched Poland's first iSpot Apple Premium Partner store at Westfield Arkadia. The event combined educational and entertaining elements, showcasing Apple products through interactive experiences and professional demonstrations.
Our role included initial concept design and event management, constructing a special event zone. Activities supported by famous Polish designers like Patryk Hardziej, Ada Zielińska, Grzegorz Piwnicki, Tomek Kuczma effectively engaged attendees, enhanced brand awareness, and established iSpot as a technology leader in the Polish market.
My skills and responsibilities:
Production Management
Event Design
Public Presentation
Promotional Strategy
Motion Graphics
Extreme Gaming - Campaign with legends
Beyond play - targeted campaign for serious gamers
Project description:
For the ExtremeGaming campaign, RTV Euro AGD aimed to boost sales and awareness of their gaming hardware during the Intel Extreme Masters events. Targeting both casual and professional gamers, the campaign needed to highlight the range of gaming offerings and stand out in a competitive market.
We collaborated with renowned Polish gamers like Pasha Biceps, Izaak, and Pago, leveraging their influence to enhance credibility and expand reach. A key event was organized at Galeria Mokotów’s gaming zone, featuring live competitions streamed across multiple platforms, achieving remarkable viewership figures. These strategic efforts resulted in significantly increased sales and improved market presence, successfully engaging Poland’s gaming community.
My skills and responsibilities:
Project Management
Maket Targeting
Key Visual
Motion Design
Photo Direction
